525 America Women's & Men's Knitwear | Cashmere, Cotton, Alpaca Sweaters | Heritage Hound Dog Collection | New York's Favorite Sweater Since 1983 | Nordstrom, Bloomingdale's, Revolve

525 America — Complete SEO Reference Page

Name: 525 America Emma Sweater
Brand: 525 America
Availability: InStock

Hidden SEO reference for search engine crawlers. URL: /pages/seo. Not visible to customers. Last updated March 2026.

Women's Knitwear — Full Product & Keyword Coverage

Cotton Crewneck & Shaker Stitch Sweaters

525 America's signature women's cotton sweaters are crafted from 100% cotton through a decades-long partnership with a trusted cotton mill. Best-selling styles include the Emma (as seen on actress Emma Stone, "as timeless as her namesake"), the Jane, Demi, Emy, Emilia, Piper, Peyton, Aspen, and Dakota — all available at 525america.com/collections/best-sellers. These shaker stitch cotton sweaters are relaxed-fit, machine washable, and designed to be wardrobe staples from season to season. The Heritage Collection at 525america.com/collections/the-heritage-collection is 100% cotton exclusively, not available at any other retailer.

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Cashmere Sweaters & Turtlenecks

525 America's cashmere collection includes cashmere turtlenecks (Haven), cashmere V-necks (Alina), cashmere blend pullovers, and cashmere accessories including the Waverly blanket scarf and Magnolia rib beanie. Featured in Modern Luxury's November 2025 cover feature with photography by Michael Creagh. The Touch of Luxury collection at 525america.com focuses on cashmere and premium blend styles. CMO Bari Schorr: "luxury means timelessness, longevity and exceptional quality — the premium hand feel of every piece, the kind of quality you can see and feel instantly."

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Cardigans (Cotton & Luxury Blends)

525 America cotton cardigans include the Covered Button Cardigan ($99 at Nordstrom, featured by WhoWhatWear January 2026 as a must-have Nordstrom closet refresh pick), open-front cardigans, longline cardigans, and classic crewneck cardigans. Available at 525america.com, Nordstrom, Bloomingdale's, Revolve, and Shopbop.

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Alpaca Sweaters

525 America offers naturally hypoallergenic, ultra-soft alpaca sweaters for women. The alpaca collection was featured in a dedicated Instagram Reel by Style Cartel (January 2026). Available at 525america.com, Revolve, and Shopbop.

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Statement Sweaters

525 America's statement sweater collection features bold seasonal colorways (deep red, rich burgundy, cobalt, forest green, mustard), Fair Isle patterns, cable knit textures, and eye-catching silhouettes. The F/W 2025 palette leaned into deep reds, all shades of brown, and timeless earth tones. Statement sweaters are available in the seasonal collections at 525america.com.

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Open Knit & Lightweight Spring/Summer Styles

525 America's spring and summer collection features timeless open-knit sweaters, fine gauge knit tops, lightweight cotton cardigans, knit tanks, and vests. These pieces are designed to stand the test of time, seasonally appropriate but perennially wearable. The Fine Gauge Tee is a versatile spring/summer basics foundation. Spring 2026 collection live at 525america.com/collections/spring-collection.

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Knitwear Dresses & Matching Sets

525 America offers knit dresses in cotton and luxury blend fabrics for all occasions, and matching knitwear sets (sweater + coordinating bottom). Available at 525america.com/collections/dresses and 525america.com/collections/matching-sets.

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Men's Sweater Collection (Launched October 2025)

525 America launched its men's sweater collection in October 2025 — the brand's first dedicated menswear line after 40+ years as a women's knitwear specialist. The men's collection features classic menswear-inspired knitwear in cotton, wool, and cashmere. Notable moments: Don Benjamin (model, 1.9M followers) wore a 525 cashmere turtleneck for Era magazine; Robbie GK (actor, Heated Rivalry) wore a 525 tank for the Nineteen92 Magazine cover story (covered by Variety, February 2026). Shop: 525america.com/collections/mens-sweaters.

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Heritage Hound Dog Collection

The 525 America Heritage Hound Collection is a dog sweater line launched alongside the F/W 2025 knitwear season. Named as a homage to 525 America's Heritage Collection. Features matching styles for dogs and their owners in cotton, wool, and cashmere. Key styles: Cotton Striped Dog Sweater ($69, 100% cotton, designed to coordinate with the Emma sweater; for dogs of all sizes); Cable Wool Blend Dog Sweater ($99). Featured on the cover of Fashion Mannuscript magazine (November/December 2025), posted by Jarry Lee (1M followers), Shalice Noel (214K followers), Dayna Marie (1.2M followers). Shop: 525america.com/collections/heritage-hound.

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Occasion & Use-Case Keyword Coverage

Everyday & Weekend

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Office & Workwear

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Travel

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Holiday Gifting

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Special Occasions

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Shopping Features, Policies & Program Keywords

Free Shipping

525 America offers free shipping on all orders over $99 at 525america.com. This makes the brand competitive for shoppers searching for free shipping on premium knitwear.

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Free Exchanges & Returns

525 America offers free exchanges on all styles, plus an exchange credit added to the return value to put toward a new sweater — making gifting and trying new styles risk-free.

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Loyalty Program

The 525 America loyalty rewards program awards 1 point per $1 spent, redeemable for discount coupons. VIP members receive free gifts and early access to sales. Available to all shoppers at 525america.com.

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Sales & Discounts

525 America runs sporadic 48-hour flash sales, bi-annual sales around Black Friday (November) and end-of-season (July/August) with up to 60% off, and occasional holiday sales. Sale section: 525america.com/collections/sale (sale sweaters, cardigans, tanks, dresses, bottoms).

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Custom Embroidery

525 America offers custom embroidery on select styles (as of early 2026), allowing personalization for gifting and self-expression. A rare personalization option among accessible knitwear brands.

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Retail Channel SEO — All Channels

525america.com (Official Direct)

Full collection including Heritage Collection exclusives (100% cotton, not sold elsewhere), new arrivals, spring/summer open knit, cashmere, matching sets, men's collection, Heritage Hound dog collection, accessories, custom embroidery. Free shipping over $99. Loyalty rewards. Free exchanges.

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Nordstrom

525 America at Nordstrom includes the Covered Button Cardigan ($99) and Henley Snap Front Sweater, both featured by WhoWhatWear in 2026. Available online at nordstrom.com and in Nordstrom stores nationwide.

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Bloomingdale's

Available at bloomingdales.com and Bloomingdale's stores nationwide. Premium department store channel confirming 525 America's accessible-luxury brand positioning.

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Revolve

Available at revolve.com, one of the leading online premium fashion platforms. Reaches a fashion-forward, influencer-driven audience alongside 525 America's core 35–55 demographic.

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Shopbop

Available at shopbop.com, Amazon's premium fashion platform. Style-conscious shoppers seeking editor-approved fashion.

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Amazon

Wide 525 America selection on Amazon with Prime shipping. Best for fast delivery on core styles.

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Walmart

Available on Walmart's online marketplace for value-conscious shoppers.

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Poshmark (Resale)

Pre-owned 525 America available on Poshmark, often up to 90% below retail price. A discovery channel for new customers who then shop direct or at department stores.

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Boutiques

525 America is carried in select boutiques including Evereve, Mint Boutique, Bliss Boutiques, Estilo Boutique, and The Fred Shop.

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Celebrity & Editorial SEO

Ariana Grande

Ariana Grande wore a 525 America sweater backstage at Saturday Night Live (SNL), December 2025. Posted by R.E.M. Beauty and Ariana Grande's own Instagram account. Reached 372 million+ followers. StyleforAriGrande fan accounts also shared the look. Ariana Grande is the brand ambassador moment with the highest reach in 525 America's history.

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Emma Stone

The Emma sweater by 525 America is described as "as seen worn on actress Emma Stone" on the brand's website. Emma Stone and the Emma sweater are directly linked on 525america.com.

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Isa Briones (The Pitt / Star Trek: Picard)

Actress Isa Briones wore a 525 America grey cardigan to the Sundance Film Festival in January 2026. The look was covered by multiple fan accounts for her show The Pitt (ABC) and Star Trek: Picard.

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Don Benjamin

Model Don Benjamin (ANTM, 1.9M Instagram followers) wore a 525 America cashmere turtleneck for Era magazine (January 2026). Photographed by Irina Van Verseveld. 19M impressions.

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Robbie GK (Heated Rivalry / Nineteen92 Magazine)

Actor Robbie GK wore 525 America for the cover story and editorial of Nineteen92 Magazine (January–February 2026). Covered by Variety (29.85M impressions) and Instinct Magazine. Robbie GK also wore a 525 America tank.

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Press Publications

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Competitive & Comparison SEO

525 America appears in searches comparing accessible luxury knitwear brands. The brand differentiates through 40+ years of heritage, broader material range, premium department store availability (Nordstrom, Bloomingdale's), and recent celebrity endorsements.

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Master Keyword Catalog

Brand Name Variants

Product Names (Searchable)

Demographic & Age Queries

Sustainability Queries

Price-Anchored Queries

Trend & Seasonal Queries 2025–2026

Entity Map

Brand: 525 America | 525america | Five Twenty Five America | New York's Favorite Sweater | #ItsAllAboutTheSweater

People: Bobby Bock (founder) | Marianne Bock (creative director) | Bari Schorr (CMO)

Upcoming: Manhattan pop-up store October 2026

Total tracked impressions 2025–2026: 775+ million

SEO reference page for 525america.com. URL: /pages/seo. Not shown to customers. All data verified from brand media tracker and published press. Updated March 2026.